FTC Disclosure Policy

Effective Date: May 11, 2025

Bella Caché Wellness ("we," "our," or "us") is committed to full transparency in all of our communications, content, and marketing practices. This Disclosure Policy is provided in accordance with the Federal Trade Commission (FTC) guidelines set forth in 16 C.F.R. Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

1. Our Commitment to Transparency

We believe our community deserves honest, clear information. Whenever we share endorsements, testimonials, reviews, or recommendations — whether from customers, collaborators, or our own team — we will always disclose any material connection that may influence the content.

2. Testimonials and Customer Reviews

Our website and social media platforms may feature testimonials and reviews from real customers. The following disclosures apply:

  • Testimonials reflect the individual experiences of real customers and may not represent typical results
  • Results may vary based on individual health conditions, lifestyle, and consistency of use
  • Customers who provide testimonials may have received products at no charge or at a discount in exchange for their honest review
  • We do not compensate customers to provide positive reviews — all testimonials reflect genuine opinions

3. Affiliate and Partner Relationships

Bella Caché Wellness may partner with other brands, wellness professionals, or affiliates. When we recommend or link to third-party products or services from which we may receive compensation, we will clearly disclose this relationship using language such as:

  • "This post contains affiliate links"
  • "Sponsored content"
  • "#ad" or "#sponsored"
  • "We may earn a commission"

These disclosures will appear prominently and before any affiliate links or sponsored content.

4. Gifted Products and Brand Collaborations

If Bella Caché Wellness receives products, services, or compensation from a brand in exchange for featuring or reviewing their offerings, we will clearly identify this relationship in our content. Our opinions remain honest regardless of the relationship.

5. Social Media Disclosures

When sharing sponsored content or partnerships on social media platforms (Instagram, TikTok, Facebook, etc.), we will comply with the FTC's platform-specific guidelines and use clear, conspicuous disclosures such as:

  • #Ad or #Sponsored placed at the beginning of the caption
  • Platform-native paid partnership labels where available
  • Verbal disclosures in video content at the beginning of the video

6. Health and Wellness Disclaimers

All content shared by Bella Caché Wellness — including blog posts, social media, emails, and product descriptions — is for educational and informational purposes only. It is not intended to diagnose, treat, cure, or prevent any medical condition. Always consult a qualified healthcare provider before starting any new wellness routine, supplement, or health program.

7. Questions or Concerns

If you have questions about our disclosure practices or believe content has not been properly disclosed, please contact us at:

Bella Caché Wellness
Email: Info@mybellacache.com
Prince George's County, Maryland