Privacy Policy

1. Information We Collect

Information You Provide Directly

• Full name, email address, phone number, and mailing address
• Payment information — processed securely through Stripe (we do not store card details)
• Messages and inquiries submitted through our website or email
• Health goals, symptoms, and wellness concerns shared voluntarily during consultations or intake forms
• Medication and supplement information shared for wellness assessment purposes
• SMS opt-in consent when you subscribe to our text messaging program
• Account information if you create a profile or membership account

Information Collected Automatically

• Browser type, device information, and operating system
• IP address and approximate geographic location
• Pages visited, time spent on site, and referring URLs
• Cookie and tracking data (see Section 6 for details)
• Session identifiers and behavioral analytics data

Information from Third Parties

• Payment and transaction data from Stripe upon checkout completion
• Shipping and fulfillment data from our logistics partners
• Analytics data from tools such as Google Analytics

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders and deliver products
• To send order confirmations, shipping updates, tracking information, and receipts
• To schedule and confirm wellness consultations and discovery calls
• To communicate with you about your inquiries, membership, or ongoing care
• To send promotional emails and SMS messages (only with your explicit consent)
• To personalize your experience and recommend relevant products or services
• To improve our website design, user experience, products, and services
• To detect and prevent fraud, abuse, or unauthorized transactions
• To comply with applicable legal and regulatory obligations
• To respond to customer service requests and support needs

We will never use your information in a way that is inconsistent with this Privacy Policy or applicable law.

3. SMS Messaging

By providing your phone number and opting in to receive text messages from Bella Caché Wellness, you consent to receive marketing and informational SMS messages. Message and data rates may apply. Message frequency varies.

You may opt out at any time by replying STOP to any message. For help, reply HELP or contact us at Info@mybellacache.com. We do not share your SMS opt-in data or phone number with third parties for their marketing purposes.

We will not send marketing text messages before 8:00 AM or after 9:00 PM in your local time zone.

4. Sharing Your Information

We do not sell your personal information. We may share your information only in these limited circumstances:

• Stripe — for secure payment processing
• Shipping and fulfillment partners — to deliver your orders
• Email and SMS platforms — for communications you have consented to receive
• Analytics providers — to understand how our website is used (data is aggregated and de-identified where possible)
• Legal compliance — when required by law, court order, or governmental authority
• Business protection — to protect the rights, property, or safety of Bella Caché Wellness, our customers, or others
• Business transfers — in connection with a merger, acquisition, or sale of assets (you will be notified via email or website notice)

All third-party service providers we work with are contractually required to handle your information in compliance with applicable privacy laws.

5. Health-Related Information

Any health-related information you voluntarily provide — such as health goals, symptoms, medications, or wellness concerns — is used solely to provide our wellness services and is treated with the highest level of care. We do not share this information for advertising purposes or sell it to data brokers. Please see our HIPAA Notice of Privacy Practices for additional details regarding health information.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as pixels and web beacons) to enhance your browsing experience, remember your preferences, analyze site traffic, and serve relevant content. The types of cookies we use include:

• Essential cookies — necessary for the website to function properly
• Analytics cookies — help us understand how visitors interact with our site
• Marketing cookies — used to deliver relevant advertising and track campaign performance

You may control cookie settings through your browser preferences. Note that disabling certain cookies may affect site functionality.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, comply with legal obligations, and resolve disputes. When information is no longer needed, we securely delete or anonymize it.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or misuse. These include encrypted data transmission (SSL/TLS), secure payment processing through Stripe, and access controls limiting who can view your data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access — Request a copy of the personal information we hold about you
• Right to Correction — Request correction of inaccurate or incomplete information
• Right to Deletion — Request deletion of your personal data, subject to legal retention requirements
• Right to Restrict Processing — Ask us to limit how we use your information
• Right to Data Portability — Request your data in a structured, machine-readable format
• Right to Withdraw Consent — Withdraw consent for marketing communications at any time
• Right to Opt Out of SMS — Reply STOP to any text message to opt out
• Right to Opt Out of Emails — Click "Unsubscribe" in any marketing email

To exercise any of these rights, contact us at Info@mybellacache.com. We will respond within a reasonable timeframe.

10. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete it.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external site you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by updating the effective date at the top of this page and, where appropriate, by sending an email notification. We encourage you to review this policy periodically.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

Bella Caché Wellness & Co
7375 Executive Place #400, Lanham, Maryland 20706
📞 240-233-4228
✉️ Info@mybellacache.com